Our craving for things is being encouraged all the time by advertisers. That is their job and they are very very good at it. We may think we are impervious to advertising but the advertisers know better. So we need to be aware that our wants are not just our wants, they are the wants that we have been persuaded to have. Often what we want is what others want us to want. By living a simple life with deliberately few wants we remove ourselves from the sphere of influence of the advertisers to some extent and get to experience our craving as craving and our needs as needs. A simple life is also more ecologically sustainable and of course more in accord with the spirit of going forth.
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